Whether you realize it or not, your team has put semi-permanent “structures” into place that concretely shape the way your team gets work done. They don’t change often, but they provide necessary form around the work that’s being done. Company purpose is a crucial structure that helps define everything your company does. In this episode, George & Dan discuss purpose as a structure and how it should influence your company as it grows.
Whether you realize it or not, your team has put semi-permanent “structures” into place that concretely shape the way your team gets work done. They don’t change often, but they provide necessary form around the work that’s being done. Company purpose is a crucial structure that helps define everything your company does. In this episode, George & Dan discuss purpose as a structure and how it should influence your company as it grows.