Option Five

22: Prioritizing Client Needs Over Product Needs (ft. Brian Bustos from H&R Block)

Episode Summary

Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context.

Episode Notes

Are you focusing on client needs rather than product needs? Today, Director of Experience Design and Strategy at H&R Block Brian Bustos talks about how the company is looking at the customer journey from a holistic standpoint, identifying teams that are designing similar experiences, and building in a way that’s modular enough to adapt to context. 

 

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